Qualifyed

Qualifyed utilizes AI to enhance audience targeting using first-party data for marketing.
August 14, 2024
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Qualifyed Website

About Qualifyed

Qualifyed is an AI-based marketing platform that helps businesses maximize their advertising potential through predictive audience targeting. By leveraging first-party data, Qualifyed identifies high-converting prospects, enabling businesses to efficiently reach their ideal customers and improve return on ad spend.

Qualifyed offers flexible pricing plans designed for small to medium businesses. Each tier provides access to powerful AI-driven features, including audience modeling and data analysis. Users can maximize ad performance with competitive pricing and special discounts for annual subscriptions, ensuring exceptional value at every level.

The user interface of Qualifyed is designed for simplicity, ensuring a seamless experience. Its intuitive layout allows users to easily navigate through features, access insights, and manage campaigns effectively. Unique tools enhance usability, making it a go-to choice for businesses looking to harness AI for marketing.

How Qualifyed works

Users begin with Qualifyed by uploading their first-party data, which the platform processes to identify traits of existing customers. The system then applies its machine learning capabilities to find cold prospects matching these traits across the US population. Users can easily integrate these audiences into their ad campaigns, driving targeted engagement for improved results.

Key Features for Qualifyed

AI-Driven Predictive Targeting

Qualifyed features AI-driven predictive targeting, allowing businesses to reach cold audiences that are highly similar to existing customers. By leveraging machine learning and first-party data, Qualifyed empowers marketers to identify ideal prospects efficiently, enhancing overall ad performance and driving conversions.

First-Party Data Utilization

Utilizing first-party data is a cornerstone feature of Qualifyed. This approach not only ensures compliance with privacy regulations but also boosts targeting accuracy. By analyzing existing customer behaviors, Qualifyed effectively uncovers new opportunities, enabling businesses to connect with high-potential prospects effortlessly.

Integration with LiveRamp

Qualifyed integrates seamlessly with LiveRamp, allowing businesses to implement audience targeting based on hashed email lists. This functionality enhances data security while enabling users to reach pre-scored audiences effectively. This unique feature facilitates precise advertising, driving better engagement and higher conversion rates for businesses.

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