Texto vs Unlimited leads

Side-by-side comparison to help you choose the right tool.

Texto provides Australian businesses with simple, low-cost SMS messaging to reliably reach customers without contracts or hidden fees.

Last updated: March 18, 2026

Stop paying per lead and access unlimited verified contacts for one fixed cost.

Last updated: March 1, 2026

Visual Comparison

Texto

Texto screenshot

Unlimited leads

Unlimited leads screenshot

Feature Comparison

Texto

Transparent Pay-As-You-Go Pricing

Texto eliminates the fear of unpredictable bills and restrictive contracts. You only pay for the messages you send at a flat, industry-leading rate of 3c per SMS. There are no monthly fees, no minimum spending commitments, and no hidden charges. Credits are purchased upfront and expire after 12 months, giving you complete control and visibility over your messaging budget. This model is perfect for businesses of all sizes, from those sending occasional reminders to those running large-scale campaigns, ensuring you never pay for unused capacity.

Dedicated Australian Sending Number

Build trust and recognition with your customers by sending messages from your own dedicated Australian mobile number. For $15 per month, you get a permanent number for both sending and receiving SMS, enabling genuine two-way conversations. Replies are collected in a central inbox, allowing you to manage customer interactions seamlessly. This feature moves your communication beyond one-way broadcasts, fostering engagement and providing a reliable channel for customers to confirm appointments or ask questions directly.

Developer-Friendly API & MCP Integration

Texto is built for modern workflows. Its robust API allows developers to integrate SMS capabilities directly into existing software, CRMs, or custom applications, automating notifications and alerts. Uniquely, Texto also offers an MCP (Model Context Protocol) server, enabling your AI agents and assistants (like those built with Claude or other platforms) to send SMS messages programmatically. This future-proofs your communication stack, allowing intelligent automation to handle routine messaging tasks.

Privacy-First & Compliant Design

Navigating Australia's spam laws (SPAM Act) is a major concern for businesses. Texto is designed with compliance and privacy as core principles. The platform includes tools like mandatory opt-out message insertion. Furthermore, it employs ephemeral data handling: your message content is automatically deleted every 90 days, and uploaded contact lists are purged as soon as messages are sent. This "built for privacy" approach minimizes data liability and helps keep your messaging practices compliant by design.

Unlimited leads

Truly Unlimited Lead Finder

This is the cornerstone feature that defines the platform. Unlike competitors who operate on restrictive credit systems, Unlimited leads allows you to find and export as many leads as you need without any caps or overage charges. You can tap into the entire database of 100M+ verified contacts, filtering by role, industry, location, and company details, and export every single matching result to fuel your campaigns without ever worrying about hitting a limit or managing a budget for data credits.

Massive & Verified B2B Database

Access is powered by an extensive and meticulously maintained database of over 63 million companies and 100 million professional contacts worldwide. The data is refreshed weekly to ensure you are working with current information. More importantly, the platform boasts a 99% accuracy rate for contact details, achieved through a proprietary validation system that ensures email addresses and phone numbers are deliverable and connected to the right decision-makers.

Integrated Email Verification Tool

Maximizing email deliverability is critical for campaign success. Unlimited leads includes a built-in, real-time email verifier to clean and validate your existing lists or new finds. This tool protects your sender reputation by filtering out invalid, risky, or disposable email addresses before you send, ensuring your outreach lands in the primary inbox and significantly improving your overall connection rates.

Comprehensive Company Search & Export

Go beyond contact details to conduct deep company research. The Company Search feature allows you to find and filter businesses based on key firmographic data such as revenue, employee count, funding status, and growth signals. Once you've identified your perfect prospects, you can export unlimited leads directly to CSV or integrate them seamlessly with your favorite CRM and sales automation platforms for immediate workflow integration.

Use Cases

Texto

Appointment Reminders and Confirmations

Reduce no-shows and streamline administrative tasks by automating appointment reminders. Clinics, salons, mechanics, and consultants can send timely SMS alerts to clients. Using Texto's personalization tags (like {{FirstName}}), you can create friendly, tailored reminders. Including a call-to-action like "Reply YES to confirm" turns a simple notification into an interactive confirmation tool, saving staff time on follow-up calls and improving schedule accuracy.

Time-Sensitive Marketing Campaigns

Drive sales and promotions with direct, high-impact SMS marketing. Retailers, cafes, and event organizers can send special offers, flash sale alerts, or new product announcements. SMS boasts a 98% open rate, ensuring your message cuts through the noise of crowded email inboxes. Texto's bulk sending capabilities and CSV upload feature make it easy to reach your entire subscriber list instantly, making it ideal for time-sensitive deals that require immediate customer action.

Operational Notifications and Alerts

Keep customers informed about critical updates without relying on them checking email or an app. Schools can notify parents of closures, logistics companies can provide delivery updates, and service providers can send outage or security alerts. Texto's reliability ensures these important messages are delivered promptly. The two-way functionality also allows recipients to reply for more information, creating a direct line for urgent communication.

AI Agent Customer Outreach

Automate and personalize customer communication at scale by integrating Texto with your AI agents. Using the MCP server, an AI assistant can automatically send follow-up texts after a purchase, conduct satisfaction surveys, or provide shipping updates based on triggered events. This use case moves beyond pre-scheduled blasts to dynamic, context-aware messaging that enhances the customer journey while significantly reducing manual effort for your team.

Unlimited leads

Scaling Outbound Sales Teams

Sales teams struggling with the high cost and limited volume of traditional lead providers can use Unlimited leads to build massive, targeted prospect lists daily. With unlimited exports, SDRs and AEs can aggressively expand their pipelines, run parallel campaigns into different verticals, and never slow down due to data shortages, directly translating to more conversations and booked meetings.

Launching New Products or Services

Marketers and entrepreneurs entering new markets need to identify and reach a high volume of potential customers quickly. Unlimited leads allows them to build extensive contact lists for entire industries or job functions from day one. This enables rapid market testing, targeted launch campaigns, and scalable outreach without the prohibitive cost typically associated with acquiring large, quality datasets.

Recruiting & Talent Acquisition

Recruiters and talent acquisition specialists can use the platform to source passive candidates at scale. By searching for professionals by title, seniority, skills (implied by role/industry), and company, they can build vast talent pipelines. The unlimited model is perfect for high-volume recruiting needs, filling multiple roles, or building a talent pool for future requirements without per-contact fees.

Revitalizing Stale CRM Data

Businesses with large but outdated CRM databases can use Unlimited leads to clean and enrich their existing records. The email verifier can scrub lists to improve deliverability, while the Lead Finder and Company Search can be used to append missing contact information, update job titles, and add new relevant prospects to aging account lists, breathing new life into stale sales pipelines.

Overview

About Texto

For Australian businesses, communicating with customers via SMS is a proven strategy for driving engagement and ensuring important information is received. However, the landscape is fraught with challenges: complex platforms with steep learning curves, opaque and expensive pricing structures with hidden fees and long-term contracts, and the constant worry about compliance with Australian spam laws. These barriers make a simple text message feel like a costly and risky operational headache. Texto is the definitive solution. It is an Australian-owned and operated SMS messaging platform built to strip away this complexity, delivering reliable, affordable, and straightforward text messaging. Whether you're a solo entrepreneur, a growing startup, or an established enterprise, Texto empowers you to send appointment reminders, marketing campaigns, and critical notifications without the traditional friction. Its core value proposition is unmatched simplicity and transparency: send SMS for just 3c each with no contracts, no monthly minimums, and no hidden fees. With an intuitive interface, a powerful API, and unique AI-ready tools like an MCP server and OpenClaw compliance skill, Texto provides everything you need to connect with your audience effectively and compliantly, all from a platform designed with Australian privacy and operational needs at its heart.

About Unlimited leads

Unlimited leads is a revolutionary B2B lead generation platform designed to solve the most critical bottleneck in outbound sales and marketing: restrictive data access. Traditional providers lock valuable prospect information behind paywalls, credit systems, and tiered plans, forcing teams to ration exports and make difficult choices about which leads to pursue. This creates a constant barrier to scaling outreach efforts predictably and cost-effectively. Unlimited leads directly dismantles this barrier by offering truly unlimited exports from a massive, verified database of over 100 million contacts and 63 million companies. Built for sales teams, recruiters, marketers, and entrepreneurs, the platform provides a consistent, high-volume flow of accurate data for a fixed monthly cost. Its core value proposition is unmatched predictability and value, eliminating surprise fees and usage anxiety. Users gain comprehensive access to a full suite of integrated tools for finding, validating, and connecting with ideal customers, ensuring seamless scalability for any business size or ambition.

Frequently Asked Questions

Texto FAQ

Is Texto compliant with Australian spam laws?

Yes, Texto is designed to help you comply with the Australian Spam Act. The platform includes built-in features to promote best practices, such as easily adding an opt-out instruction to every message. Furthermore, its privacy-centric design, including ephemeral data storage, supports responsible data handling. However, it remains the sender's responsibility to ensure they have consent to message their contacts, and Texto provides the tools to make that process straightforward.

Do I need a dedicated number to start sending?

No, you can start sending immediately using your own mobile number. When you sign up for a free account, you receive 5 free SMS credits and can begin sending messages right away. A dedicated Australian number is an optional upgrade for $15/month, recommended for businesses that want a consistent sender ID, wish to receive replies in a dedicated inbox, and are looking to build long-term brand recognition with their customers.

How does billing work with Texto?

Texto uses a simple prepaid credit system. You purchase SMS credits at a rate of 3c per credit (one credit equals one SMS). There is no monthly subscription fee for the core service. You only pay for the messages you send, and you can top up your credit balance whenever needed. Credits expire 12 months after purchase. If you choose a dedicated number, that incurs a separate flat monthly fee of $15.

Can I use Texto to send bulk SMS in Australia?

Absolutely. Texto is built for both individual messages and bulk SMS campaigns. You can manually add multiple recipients, or upload a contact list via CSV file for larger campaigns. The platform handles the delivery efficiently, and you only pay the standard 3c rate per message delivered, making it a cost-effective solution for reaching hundreds or thousands of customers simultaneously with appointment reminders, marketing offers, or important notifications.

Unlimited leads FAQ

What does "truly unlimited" mean?

"Truly unlimited" means there are absolutely no caps on the number of leads you can find, view, and export from our database while your subscription is active. Unlike other platforms that use credit systems or limit exports per search, you have complete access to our entire database of 100M+ contacts and 63M+ companies. You can export as many leads as you need for your campaigns without any additional fees or restrictions.

How accurate is your data?

We maintain an industry-leading 99% accuracy rate for our contact data. This is achieved through our proprietary multi-step validation system that continuously verifies email addresses and phone numbers. Our database is also refreshed weekly to ensure information is current, minimizing bounces and ensuring you connect with the right decision-makers at your target companies.

Can I cancel my subscription anytime?

Yes, you can cancel your subscription at any time. There are no long-term contracts locking you in. If you decide Unlimited leads is not the right fit, you can cancel directly from your account settings, and your access will continue until the end of your current billing cycle. We believe in the value of our platform and do not force retention through restrictive contracts.

Do you offer a free trial?

While we do not offer a traditional time-based free trial, we provide a powerful alternative: 250 free leads upon sign-up. This allows you to experience the platform's search capabilities, data quality, and export process firsthand with no commitment. You can use these free leads to test our accuracy and see the value before choosing a subscription plan.

Alternatives

Texto Alternatives

Texto is a simple, low-cost SMS messaging platform designed specifically for Australian businesses. It falls into the marketing and business communication category, helping companies send appointment reminders, promotional campaigns, and other notifications directly to customers' phones. Its core appeal is straightforward, affordable messaging at a clear rate per SMS. Businesses often explore alternatives to find a better fit for their unique needs. Common reasons include seeking different pricing structures, more advanced automation features, or integration with a specific set of existing business tools. Some may require a platform with a stronger focus on international messaging or more robust analytics. When evaluating other options, it's crucial to consider your primary use case, budget, and technical requirements. Look for transparent pricing, reliability in message delivery, and ease of use. Also, assess the quality of customer support and whether the platform offers necessary integrations, like an API or compliance tools, to seamlessly fit into your workflow.

Unlimited leads Alternatives

Unlimited leads is a B2B lead generation platform that provides unlimited access to a verified database of contacts and companies for a fixed monthly cost. It belongs to the sales intelligence and data provider category, designed to fuel outbound marketing and sales efforts. Businesses often explore alternatives due to specific budget constraints, the need for different feature sets like advanced CRM integrations, or requirements for data in particular niches or regions. The search usually stems from a need to find a tool that aligns perfectly with their unique sales process and growth goals. When evaluating other options, key considerations should include the pricing model (credit-based vs. flat-rate), the size and accuracy of the contact database, the available search and filtering capabilities, and the overall ease of use. The goal is to find a solution that removes friction from lead generation without compromising on data quality.

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