Master Metrics

About Master Metrics

Master Metrics is an all-in-one management and analytics platform engineered specifically for the unique pressures faced by digital marketing agencies and in-house marketing teams. Born from the real-world frustrations of marketers who have worked in agencies, it directly tackles the chaos of managing multiple client accounts, disparate data sources, and the relentless demand for clear, actionable reporting. The core challenge it solves is data fragmentation—the hours wasted manually pulling numbers from Google Ads, Meta, LinkedIn, CRM systems, and more into spreadsheets and slides. Master Metrics consolidates everything into a single command center. Its main value proposition is to simplify marketing and sales analytics through smart, automated dashboards, custom alerts, and seamless integrations, empowering teams to make data-driven decisions effortlessly, save countless hours on manual reporting, and deliver superior client service with AI-powered insights and presentations.

Features of Master Metrics

Centralized Overview Control Panel

This feature acts as your mission control, providing an immediate, high-level view of all client accounts and campaigns. You can customize the overview table to see key metrics from all connected data sources alongside custom fields like budget, goals, and assigned analyst. The challenge of juggling multiple accounts and missing critical issues is solved by having a single screen that highlights exactly what needs your immediate attention, ensuring no underperforming campaign or overspent budget slips through the cracks.

Intelligent Marketing Alerts

Stop constantly monitoring dashboards manually. With Intelligent Alerts, you can set automated triggers for specific metric thresholds, such as a sudden drop in conversion rate, a campaign exceeding its daily budget, or sales declining. The platform notifies you via email, Slack, WhatsApp, or directly into project management tools like Asana or Monday.com. This solves the reactive nature of marketing management by providing proactive, real-time warnings, allowing you to control budgets and campaign performance automatically and intervene before small issues become major problems.

AI-Powered Google Slides Presentations

Eliminate the tedious, hours-long process of building client reports from scratch. This innovative feature allows you to generate editable Google Slides presentations in just a few clicks. Simply choose your data sources, key metrics, goals, and a design template. Master Metrics' AI then compiles the data and insights into a professional, narrative-driven presentation. This directly addresses the challenge of scaling high-quality, personalized reporting, freeing up valuable time for strategic work while consistently impressing clients with data-rich, visually compelling updates.

Unified Data Hub with Google Sheets & Looker

Break down data silos by seamlessly extracting and merging live data from over 10 different marketing platforms directly into Google Sheets or Looker Studio. You can schedule automatic data refreshes, ensuring your spreadsheets and reports are always up-to-date without manual exports. This solves the problem of working with stale, disconnected data, enabling advanced analysis, custom formulas across sources, and the creation of a single source of truth that powers deeper business intelligence and collaborative planning.

Use Cases of Master Metrics

Agency Client Reporting at Scale

Digital marketing agencies managing dozens of clients face the immense challenge of producing timely, accurate, and insightful reports for each one. Manually compiling data is error-prone and unscalable. Master Metrics solves this by allowing agencies to connect all client ad accounts, clone dashboard templates for new clients with one click, and use AI to generate presentation-ready Google Slides. This transforms a weekly burden of hours into a process of minutes, ensuring consistency and quality across all client communications.

Proactive Campaign and Budget Management

Marketing managers often discover budget overruns or campaign failures too late, leading to wasted spend and missed targets. The reactive checking of dashboards is inefficient. With Master Metrics, managers set Alerts for key thresholds, like cost-per-acquisition or daily spend limits. They receive instant notifications on their preferred channel the moment an issue arises, enabling immediate corrective action. This use case turns management from reactive to proactive, safeguarding budgets and optimizing performance in real-time.

Creating a Single Source of Truth for Teams

Marketing and sales teams frequently struggle with conflicting data from different platforms, leading to debates over metrics and misguided strategies. Master Metrics acts as a unified data hub, pulling information from ads, social media, web analytics, and CRM into a single dashboard or Google Sheets. By using custom metrics and formulas across these sources, teams can answer complex business questions with confidence, align on performance, and make decisions based on a consolidated, accurate dataset.

Automating Data Flow for Analysts and Strategists

Analysts spend a disproportionate amount of time on data extraction, transformation, and loading (ETL) rather than actual analysis. Master Metrics automates this workflow by scheduling data exports and refreshes directly into tools like Google Sheets and Looker Studio. This frees analysts from manual data wrangling, allowing them to focus on deriving insights, building predictive models, and providing strategic recommendations that drive business growth.

Frequently Asked Questions

What makes Master Metrics different from other analytics tools like Supermetrics?

While both tools move data, Master Metrics is built as an all-in-one management solution specifically for agency workflows. Beyond data extraction, it provides a centralized Overview Control Panel for multi-account management, native AI-generated client presentations, and proactive Alerts that integrate directly into communication and project management tools. It's designed not just to move data, but to provide actionable insights, automate oversight, and streamline the entire client reporting and management process from a single platform.

How many data sources can I connect?

Master Metrics currently integrates with 10+ key marketing and sales data sources, including major ad networks and platforms. The platform is continuously expanding its connectors. You can merge data from all these different sources into a single dashboard, custom metric, or export, allowing for comprehensive cross-channel analysis and reporting without switching between multiple tools.

Can I share reports with clients who don't have a Master Metrics login?

Absolutely. You can easily share insights without granting platform access. Master Metrics allows you to share dashboards via secure public links, export them as PDFs, or schedule automated email reports to be sent directly to clients. This facilitates transparent communication and keeps clients informed with professional, branded reports on a regular schedule.

Is there a limit to the number of Alerts I can create?

Alert limits are typically based on your chosen subscription plan. Higher-tier plans (like Pro and Pro Plus) offer greater capacity for alerts and more frequent checks. This ensures that businesses with more complex monitoring needs can scale their automated oversight accordingly. It's best to review the specific details of each plan to match your requirements for proactive campaign and budget management.

Pricing of Master Metrics

Master Metrics offers a tiered pricing structure designed to scale with your business, from freelancers to large agencies. You can try the platform free for 7 days before committing. Plans start with the Freelancer tier at $30 USD/month for 15 accounts and range up to the Pro Plus 2 plan at $439 USD/month for 250 accounts. Key features like the Looker and Sheets connectors, Alerts, Dashboards, the Overview Control Panel, and AI Slides become available or expand with higher-tier plans. All paid plans include free implementation support to ensure you get started successfully.