Sentaiment

About Sentaiment

Sentaiment is a cutting-edge AI brand perception platform designed specifically for marketing, communications, and PR agencies. It enables these teams to gain critical insights into how their brands are represented by the world's most influential AI models, such as ChatGPT, Claude, and Gemini. In an age where 89% of B2B buyers utilize AI for vendor research, understanding AI-driven narratives has become essential. Sentaiment provides the clarity and control that agencies need to identify potential risks and uncover new opportunities. By offering real-time monitoring and actionable insights, Sentaiment empowers brands to shape their narratives proactively, ensuring that AI does not misrepresent them and that they maintain a strong, accurate presence in the digital landscape.

Features of Sentaiment

Perception Audit

Sentaiment conducts a comprehensive perception audit in just five minutes, querying multiple AI models with over 50 brand scenarios. This feature allows users to identify misaligned narratives and understand how their brand is interpreted across different platforms.

Echo Score

The Echo Score provides a unified view of how consistently and clearly AI models describe your brand. Users can track clarity and consistency over time, spot gaps in their brand messaging, and understand which claims drive their perception score.

Suggested Actions

This feature delivers model-specific recommendations to correct misrepresentations and align narratives with desired messaging. Fixes are prioritized by their potential impact and effort, making it easier for teams to implement necessary changes.

Executive Reports

Sentaiment offers streamlined executive reports that summarize key insights, trends, and issues. These reports can be easily shared with teams or stakeholders, including Echo Score trends, top concerns, and planned actions, all exportable to PDF for presentations.

Use Cases of Sentaiment

Brand Monitoring

Agencies can leverage Sentaiment to continuously monitor how their brands are described by leading AI models. This proactive approach helps identify and rectify misrepresentations quickly, maintaining a positive public image.

Competitive Analysis

Sentaiment allows brands to compare their AI presence against competitors. By understanding how competitors are perceived by AI models, agencies can identify gaps and opportunities to differentiate themselves in the market.

Crisis Management

In times of crisis, Sentaiment provides immediate insights into how AI is portraying a brand. This allows teams to implement corrective actions swiftly, ensuring that the narrative remains aligned with the brand’s values and messaging.

Strategic Planning

Sentaiment's analytics empower marketing teams to make data-driven decisions. By understanding AI-driven perceptions, brands can tailor their marketing strategies to enhance their reputation and visibility in the digital landscape.

Frequently Asked Questions

How does Sentaiment track AI models?

Sentaiment queries multiple AI models simultaneously, including ChatGPT, Claude, Gemini, and others. This multi-model approach ensures comprehensive coverage and accurate insights into brand perception.

What is the Echo Score and why is it important?

The Echo Score is a single metric that reflects how clearly and consistently AI models describe your brand. It is crucial because it helps brands monitor their visibility and reputation in real-time, allowing for timely adjustments.

How long does it take to get started with Sentaiment?

Setting up Sentaiment is quick and easy. Users can get their first Echo Score in just five minutes, making it an efficient tool for agencies looking to monitor their brand perception rapidly.

Can Sentaiment help improve my brand's visibility?

Yes, Sentaiment is designed to enhance brand visibility by identifying misrepresentations and providing actionable insights. In fact, 89% of brands using Sentaiment report improved visibility within just 30 days of implementation.