Dividend Data vs Pure Tax Investigations
Side-by-side comparison to help you choose the right tool.
Dividend Data
Access 30+ years of dividend data, financials, and stock metrics instantly in your spreadsheets with our easy-to-use add-in for Excel and Google.
Last updated: March 11, 2026

Pure Tax Investigations
Pure Tax Investigations expertly navigates complex HMRC disputes to safeguard your business and financial well-being.
Last updated: March 1, 2026
Visual Comparison
Dividend Data

Pure Tax Investigations

Feature Comparison
Dividend Data
Free Tier with Monthly Credits
Dividend Data offers a generous free tier that provides users with 2,500 monthly credits, allowing them to explore the platform without any trial expiration. This feature is perfect for both novice investors who are just beginning their journey and experienced investors who want to test out the tool without financial commitment.
Custom Functions for Dividend Investors
The platform includes 16 custom functions tailored to meet the specific needs of dividend investors. From calculating forward-looking dividend yields to accessing earnings per share, these functions simplify complex financial analyses, enabling users to make informed investment decisions quickly.
Extensive Historical Data
With over 30 years of historical stock data, Dividend Data equips users with the ability to conduct thorough analyses of market trends and stock performance. This extensive data range allows investors to identify patterns, assess long-term growth opportunities, and understand the historical context of their investments.
Seamless Integration with Popular Spreadsheet Tools
Dividend Data works effortlessly within both Google Sheets and Microsoft Excel, making it accessible to a broad audience. This integration allows users to automate their data retrieval process, eliminating the need for tedious copy-pasting and enabling them to focus on analysis and strategy.
Pure Tax Investigations
Expert Advisory Services
Pure Tax Investigations offers advisory services that are tailored to the unique complexities of each client's tax situation. Their team comprises experienced specialists who provide informed guidance, ensuring that clients can navigate the intricacies of tax laws and HMRC procedures effectively.
Comprehensive Investigative Support
The firm provides comprehensive support throughout the tax investigation process. This includes managing communications with HMRC, preparing documentation, and representing clients during enquiries to ensure their rights and interests are safeguarded.
Tailored Compliance Solutions
Pure Tax Investigations understands that compliance is not a one-size-fits-all approach. They offer bespoke solutions that are designed to meet the specific needs of each client, whether they are individuals or businesses, ensuring efficient and effective compliance with tax regulations.
Ongoing Education and Resources
The firm is committed to keeping clients informed about the latest HMRC operational approaches and updates in tax law. They offer educational resources and regular updates to ensure clients are aware of their obligations and options, helping them make informed decisions.
Use Cases
Dividend Data
Analyzing Dividend Stocks
Investors looking to analyze dividend stocks can utilize Dividend Data's custom functions to retrieve essential metrics like dividend yields and payout ratios. This helps them evaluate the sustainability of dividends and identify stocks that align with their investment goals.
Portfolio Management
Dividend Data enhances portfolio management by allowing users to track dividends automatically and link their portfolios directly to the tool. This feature enables investors to view aggregate statistics and make adjustments based on real-time performance data.
Conducting Fundamental Analysis
Fundamental investors can leverage Dividend Data to access a wealth of financial statements, earnings reports, and key ratios. This access allows for in-depth evaluations of a company's financial health and growth potential, aiding in more informed investment decisions.
Researching Historical Performance
With 30+ years of data available, investors can research and analyze historical stock performance. This valuable insight aids in understanding market cycles and identifying potential investment opportunities based on past trends.
Pure Tax Investigations
Handling HMRC Enquiries
Businesses facing an HMRC enquiry can rely on Pure Tax Investigations to act as a buffer, managing all communications and ensuring that clients are properly represented throughout the process, reducing stress and uncertainty.
Navigating Code of Practice 9 Investigations
For clients under investigation per Code of Practice 9, Pure Tax Investigations provides expert guidance on navigating these serious investigations, assisting with disclosures and negotiations to protect the client's financial interests.
Tax Disclosure Assistance
Clients needing to disclose historical income or gains, such as those involved in the Let Property Campaign or Worldwide Disclosure Facility, benefit from the firm's strategic approach to managing disclosures, ensuring compliance while minimizing penalties.
Supporting Private Clients with Complex Tax Affairs
The firm assists private clients dealing with complex tax matters, such as trusts and inheritance tax. Their tailored advice helps clients structure their affairs efficiently to meet both compliance requirements and personal aspirations.
Overview
About Dividend Data
Dividend Data is an innovative tool designed specifically for dividend and fundamental investors seeking seamless access to comprehensive stock market data. With over 30 years of historical information covering more than 80,000 tickers, Dividend Data integrates directly into Google Sheets and Microsoft Excel, allowing users to retrieve crucial financial metrics without the need for complicated API keys or coding knowledge. This user-friendly solution empowers investors by providing instant access to key data points such as dividends, yields, payout ratios, growth rates, financial statements, and earnings. By simply typing a custom formula into their spreadsheet, users can obtain real-time data, significantly enhancing their investment analysis and decision-making process. Whether you are a seasoned investor or just starting, Dividend Data serves as a powerful ally in navigating the complex world of stock investments, making it easier to track and understand dividend performance and overall financial health.
About Pure Tax Investigations
Pure Tax Investigations is a specialist firm that acts as an independent buffer between businesses, entrepreneurs, and private clients and HM Revenue & Customs (HMRC). The firm addresses the immense pressure, complexity, and risks associated with HMRC enquiries, ranging from routine compliance checks to severe civil fraud investigations. Their primary value proposition lies in providing robust defense, deep technical expertise, and peace of mind during these stressful processes. Led by Amit Puri, a former senior HMRC Tax Inspector with over 20 years of experience, the firm offers a tailored and discreet service designed to protect clients’ interests. They leverage insider knowledge of HMRC's operational methods to navigate disputes, manage disclosures, and secure commercial resolutions that preserve clients' wealth. Whether facing a serious civil investigation under Code of Practice 8 or Code of Practice 9 or dealing with complex tax disclosures, Pure Tax Investigations is dedicated to fighting “tooth 'n' nail” for their clients.
Frequently Asked Questions
Dividend Data FAQ
What types of data can I access with Dividend Data?
You can access a wide range of data, including dividends, yields, payout ratios, growth rates, financial statements, earnings, ratios, price history, and over 100 other metrics.
Is there a limit to the number of credits I can use each month?
Yes, the free tier offers 2,500 monthly credits, which can be used to access various data points. This allows users to manage their usage without incurring unexpected costs.
Can I use Dividend Data on both Google Sheets and Excel?
Absolutely! Dividend Data is designed to work seamlessly with both Google Sheets and Microsoft Excel, making it convenient for users to choose their preferred platform.
Do I need any coding skills to use Dividend Data?
No coding skills are necessary. The platform is built for ease of use, allowing you to simply type a formula to retrieve live data directly into your spreadsheets.
Pure Tax Investigations FAQ
What types of clients does Pure Tax Investigations serve?
Pure Tax Investigations serves a diverse range of clients, including businesses, entrepreneurs, and private individuals facing HMRC enquiries or needing tax compliance assistance.
How does Pure Tax Investigations differ from other tax advisory firms?
The firm distinguishes itself by acting as an independent buffer between clients and HMRC, utilizing deep expertise and insider knowledge of HMRC processes to effectively navigate tax investigations and disputes.
What should I expect during an HMRC enquiry?
Clients can expect a thorough and sometimes intrusive process during an HMRC enquiry. Pure Tax Investigations provides support every step of the way, managing communications and helping clients prepare necessary documentation.
Can Pure Tax Investigations assist with international tax issues?
Yes, the firm offers expertise in various international tax issues, ensuring that both local and international tax matters are handled with the appropriate level of knowledge and care.
Alternatives
Dividend Data Alternatives
Dividend Data is a powerful tool designed for dividend and fundamental investors, offering over 30 years of stock market data for more than 80,000 tickers. It seamlessly integrates with Google Sheets and Microsoft Excel, providing instant access to essential metrics such as dividends, yields, and financial statements through simple formulas. Users often seek alternatives due to factors like pricing, specific feature sets, or compatibility with their preferred platforms. When searching for an alternative, it’s crucial to consider the breadth and depth of historical data offered, the ease of use in terms of integration with existing tools, and whether the pricing structure aligns with your budget. Additionally, evaluate the range of features that cater specifically to your investment strategies, ensuring the alternative meets your unique needs as an investor.
Pure Tax Investigations Alternatives
Pure Tax Investigations is a specialist firm dedicated to handling serious HMRC disputes on behalf of businesses, entrepreneurs, and private clients. As an independent expert buffer between clients and HM Revenue & Customs, the firm is categorized under business and finance services, focusing on robust defense against various HMRC inquiries. Users often seek alternatives due to factors such as pricing, specific features that cater to their unique needs, or preferences for different platforms and service models. When selecting an alternative, it's essential to look for expertise in tax matters, a proven track record in resolving HMRC disputes, and a client-centered approach that prioritizes communication and support.