B2B Go-to-Market Partner

About B2B Go-to-Market Partner

The B2B Go-to-Market Partner by devlo is a specialized agency service designed to solve the critical bottleneck between product launch and revenue generation. It is built for B2B SaaS and tech companies that excel at rapid product development but struggle with the time, cost, and complexity of building an effective outbound sales engine from scratch. The core challenge is that a delayed or ineffective market entry can nullify the competitive advantage of a fast build, leaving growth to lag behind the ship date. devlo's solution is to take full ownership of your outbound Go-to-Market (GTM) strategy, acting as an extension of your team to book qualified sales demos directly. Their main value proposition is turning the fixed, high-risk cost of hiring and managing an in-house Sales Development Representative (SDR) team into a predictable, performance-driven investment. By leveraging their proven 6-step outbound methodology and enterprise-grade tech stack, they rapidly launch targeted campaigns, validate new markets, and deliver a steady pipeline of high-intent leads, allowing your internal sales team to focus exclusively on closing deals. This partnership ensures your growth velocity matches your development speed.

Features of B2B Go-to-Market Partner

End-to-End Outbound GTM Management

devlo manages your entire outbound strategy, eliminating the need for you to build a process internally. This includes everything from initial Ideal Customer Profile (ICP) creation and campaign design to multi-channel outreach (email, LinkedIn, phone) and lead qualification. They handle the operational heavy lifting, from data sourcing and verification to sequence activation and reply management, providing a complete, hands-off solution to generate sales-ready meetings.

Rapid 21-Day Campaign Launch

Speed to market is critical. devlo's structured onboarding and setup process allows them to launch a fully operational, targeted outbound campaign in just 21 days from kickoff. This rapid deployment means you can start generating pipeline almost immediately, without needing to invest in tools, training, or infrastructure, accelerating your time-to-revenue significantly.

Enterprise-Grade Tech Stack Without the Cost

Gain the advantage of a sophisticated sales tech stack without the licensing fees or management headache. devlo deploys and manages professional tools like Clay, Lemlist, and LinkedIn Sales Navigator on your behalf. This ensures high deliverability, advanced sequencing, and powerful prospecting capabilities, providing enterprise-level execution that is often cost-prohibitive for growing companies to implement alone.

Transparent Performance & Agile Optimization

Partnership is built on clear metrics and adaptability. devlo provides weekly and monthly reports on key performance indicators like open rates, reply rates, and pipeline generation. More than just reporting, they actively monitor campaign health, conduct A/B testing on messaging, and promptly pivot strategies based on live data to ensure consistent performance and optimal return on investment.

Use Cases of B2B Go-to-Market Partner

Scaling Revenue Without Scaling Headcount

Ideal for companies with a strong product and sales team but no dedicated prospecting function. Instead of undergoing the lengthy, costly, and risky process of recruiting, training, and managing SDRs, you can outsource this function to devlo. This allows your valuable sales executives to focus entirely on conducting demos, negotiating, and closing deals, maximizing their productivity and your revenue.

Fast-Tracking Entry into New Markets

When expanding into a new geographic region or vertical, validating product-market fit quickly is essential but risky. devlo acts as your scout, using targeted campaigns to test your value proposition with new audiences. This provides fast, data-driven feedback on market readiness, allowing you to validate fit and refine your approach with minimal upfront investment and risk.

Gaining Predictable Control Over Acquisition Costs

Replace the unpredictable and fixed costs of salaries, benefits, and tooling for an in-house SDR team with a variable, performance-aligned investment. devlo's model, starting at a predictable monthly retainer, turns customer acquisition cost (CAC) into a manageable and scalable line item, improving financial forecasting and reducing the financial risk associated with business development.

Overcoming Prospecting Inefficiency and Burnout

For companies where founders or sales leaders are burdened with prospecting, it diverts focus from strategic growth. devlo takes this critical but time-consuming task off your plate. They bring professional, consistent outreach that avoids the fatigue and declining performance often associated with founder-led sales efforts, ensuring a steady flow of qualified opportunities.

Frequently Asked Questions

What is your typical process for starting a partnership?

Our engagement begins with a deep-dive consultation to understand your product, goals, and market. We then collaboratively define a strict Ideal Customer Profile (ICP). Following this, we craft tailored messaging and a multi-channel campaign strategy. We source and verify target prospect data, and typically launch the first outreach sequences within 21 days of project kickoff, with ongoing management and optimization.

How do you ensure the leads you generate are qualified?

We employ a rigorous two-tier qualification process. First, our targeting is based on the agreed-upon ICP, ensuring we only reach out to companies and decision-makers who fit your ideal profile. Second, during engagement, we qualify leads based on explicit interest, budget, authority, and timeline (BANT criteria) before ever booking a meeting, ensuring your sales team spends time only on high-intent prospects.

What makes your service different from hiring an in-house SDR team?

We offer speed, expertise, and cost predictability. Launching takes 21 days versus months for hiring and training. We bring a proven methodology and enterprise tools without the licensing costs. We eliminate the risks of employee turnover and management overhead. Finally, our performance-based partnership aligns costs directly with activity and results, unlike fixed salaries.

Do we need to have any existing sales tools or infrastructure?

No, you need no existing infrastructure. We provide and manage the entire technology stack required for professional outbound sales development, including prospecting, data enrichment, and email automation tools. Our service is designed to be a complete, turnkey solution, allowing you to benefit from advanced capabilities from day one without any setup or integration work on your part.