Pursuit

About Pursuit

Pursuit is an AI-powered intelligence platform designed specifically for businesses selling to state, local, and education (SLED) government entities. The core challenge in public-sector sales is the immense fragmentation and opacity of the market; with over 90,000 potential entities, identifying who is actively planning to buy and who the right decision-makers are is a monumental, manual task. Pursuit solves this by continuously monitoring and analyzing the entire public sector landscape. It scores each entity's likelihood to purchase, detects live buying signals from documents and meetings, and provides direct access to key contacts. This allows sales teams to move from reactive, RFP-chasing mode to a proactive, strategic approach. By focusing efforts on accounts with the highest propensity to buy at the exact moment they are researching solutions, Pursuit dramatically increases pipeline generation and win rates while ensuring teams never miss a critical buying window.

Features of Pursuit

Pursuit Radar

Pursuit Radar acts as your AI-powered signal detection system. It scans millions of document pages and public meeting transcripts daily across all 90,000+ SLED entities. Using proprietary AI, it matches mentioned problems and discussion topics to your specific solutions and sends immediate alerts. This feature provides enterprise-level research for every target account, telling you not just that an opportunity exists, but whom to contact and what to say based on the context of the discussion, turning public information into private, actionable intelligence.

Pursuit Intel

Pursuit Intel is the comprehensive data engine powering informed outreach. It maintains a constantly refreshed database of over 3 million public-sector contacts and detailed profiles on every entity, including budget data, fiscal calendars, and federal funding sources. The platform analyzes your existing customers to identify lookalike prospects with a high propensity to buy and allows you to track competitors' technology footprints. This deep, integrated data can be pushed directly into your CRM, ensuring your entire revenue team operates with the same, real-time intelligence.

Pursuit Chrome Extension

The Pursuit Chrome Extension brings powerful entity and contact intelligence directly into your existing workflow. As you browse government websites, news articles, or LinkedIn, the extension automatically detects the public entity and surfaces its full buying committee. You can see which contacts are already in your CRM, filter staff by department and role, and seamlessly export new, accurate contacts with a single click. This eliminates manual research and data entry, turning any browsing session into a prospecting opportunity.

AI-Driven Entity Scoring & Propensity Modeling

At the heart of Pursuit is an AI engine that scores every public-sector entity based on its likelihood to purchase your solution. This goes beyond static firmographics by analyzing dynamic signals like budget discussions, project mentions, and technology adoption patterns. By prioritizing accounts where the win probability is highest, sales and marketing teams can allocate resources strategically, focusing on territories and accounts that are truly in-market, thereby maximizing efficiency and revenue potential.

Use Cases of Pursuit

Proactive Pipeline Generation Before the RFP

Instead of waiting for an RFP to be published—a point where competition is fiercest and differentiation is hardest—teams use Pursuit Radar to identify opportunities during the planning phase. By receiving alerts when a city council discusses "public safety technology upgrades" or a school board debates "student transportation efficiency," sales reps can engage the buying committee with tailored insights months before the formal procurement begins, shaping requirements and positioning themselves as a trusted advisor.

Territory Planning and Account Prioritization

Sales leaders and operations teams leverage Pursuit Intel to move beyond gut-feel territory planning. By analyzing entity scores, budget data, and propensity models, they can objectively define high-value target account lists for each rep. This ensures the sales force spends its time pursuing the most promising opportunities in their region, leading to a higher overall win rate and more predictable revenue forecasting based on data-driven insights.

Accelerating Research and CRM Data Hygiene

Sales representatives use the Pursuit Chrome Extension to dramatically cut down on research time. When visiting a county website, they instantly see the full organizational chart, key contacts for their solution area, and which contacts are missing from their CRM. With one-click syncing, they populate their Salesforce or HubSpot with accurate, enriched data, allowing them to spend more time on actual selling and relationship-building rather than manual data gathering and cleanup.

Competitive Intelligence and Strategy

Marketing and competitive intelligence teams use Pursuit to track the market presence of competitors. By understanding which technologies are already deployed within target entities, they can tailor messaging to address gaps, position against incumbent solutions, or identify "green field" accounts ripe for new technology adoption. This intelligence informs everything from product marketing campaigns to strategic pricing and partnership discussions.

Frequently Asked Questions

What types of public-sector entities does Pursuit cover?

Pursuit provides comprehensive coverage of the U.S. state, local, and education (SLED) market. This includes all 50 states, counties, cities, towns, K-12 school districts, higher education institutions, and special districts (like transportation, utility, and public safety districts). In total, the platform monitors and provides data on over 90,000 distinct public entities.

How does Pursuit detect "live buying signals"?

Pursuit's AI engine crawls and analyzes millions of public document pages and audio transcripts from government meetings daily. It uses natural language processing to understand the context of discussions, identifying when entities talk about problems, projects, budget allocations, or technology needs that align with your specific solution. When a relevant signal is detected, you receive an immediate alert with the context and recommended action.

How does Pursuit integrate with my existing tech stack?

Pursuit is built for seamless integration with standard sales workflows. Pursuit Intel offers native push capabilities to populate and enrich records in major CRMs like Salesforce. The Pursuit Chrome Extension works directly within your browser to augment online research. The platform is designed to be a central intelligence layer that feeds actionable data into the tools your team already uses every day.

Is the contact data in Pursuit verified and accurate?

Yes, Pursuit is dedicated to providing high-quality, actionable data. The platform's database of over 3 million contacts is constantly refreshed and verified through automated and manual processes. The Chrome Extension and CRM integrations are designed to surface the most current staff members, roles, and departmental structures, ensuring your outreach is directed to the right people.