Pursuit

Pursuit is a cutting-edge AI-powered intelligence platform tailored for businesses targeting state, local, and education (SLED) government entities. The public sector market is notoriously fragmented, with over 110,000 distinct entities, each possessing unique procurement processes and budget cycles. This complexity presents a monumental challenge for sales teams, as identifying active buyers and key decision-makers becomes a labor-intensive task. Pursuit addresses this issue by continuously monitoring the entire public sector landscape, scoring entities based on their likelihood to purchase, and detecting real-time buying signals from various documents and meetings. This proactive intelligence enables sales teams to transition from a reactive, RFP-chasing approach to a strategic, opportunity-focused methodology. By concentrating on accounts with the highest propensity to buy at the right moment, Pursuit significantly boosts pipeline generation and win rates, ensuring that teams capitalize on critical buying windows.

Pre-RFP Intelligence

Pursuit excels at surfacing buying signals 6 to 18 months before RFPs officially go live. This foresight allows sales teams to engage with prospects as incumbents rather than outsiders, improving their positioning in the market.

Comprehensive Entity Monitoring

With access to a vast database of over 110,000 SLED entities, Pursuit continuously analyzes and monitors these organizations. This feature ensures that users are always aware of the latest developments, procurement processes, and decision-makers.

Native Integrations

Pursuit integrates seamlessly with popular CRM systems like Salesforce and HubSpot, allowing for automatic data flow between platforms. This eliminates the need for manual data entry and ensures that teams have access to the most accurate, up-to-date information.

Real-Time Signal Alerts

Sales professionals receive daily prioritized call lists based on real buying signals, such as budget approvals and leadership changes. This feature empowers teams to focus their outreach efforts on accounts that are most likely to engage, maximizing their efficiency and effectiveness.

Strategic Account Targeting

Sales teams can leverage Pursuit to identify and prioritize accounts that are actively planning to buy. By accessing early buying signals, teams can tailor their outreach strategies and engagement efforts to align with the prospects’ needs.

Enhanced Lead Conversion

Marketing teams can build Account-Based Marketing (ABM) campaigns around the real-time buying signals identified by Pursuit. By focusing on budget approvals and contract expirations, marketing professionals can improve their campaign conversion rates significantly.

Improved Sales Forecasting

Sales leaders can utilize Pursuit to gain visibility into which team members are working on specific buying signals. This feature aids in identifying coverage gaps and enhances overall forecasting accuracy by relying on solid SLED buying indicators.

Efficient Customer Success Management

Customer success teams can benefit from configurable renewal alerts that notify them of upcoming contract renewals. By monitoring for churn signals, such as budget cuts or leadership changes, teams can proactively address potential issues and retain clients.

How does Pursuit help with the complexity of SLED sales?

Pursuit simplifies the SLED sales process by providing real-time intelligence on buying signals and procurement processes across over 110,000 entities, enabling teams to act proactively.

Can Pursuit integrate with my existing CRM system?

Yes, Pursuit offers native integrations with popular CRM platforms like Salesforce and HubSpot, ensuring that data flows seamlessly and automatically between systems without manual input.

What kind of buying signals does Pursuit track?

Pursuit tracks a variety of buying signals, including budget approvals, contract expirations, leadership changes, and other critical indicators that can impact purchasing decisions in the public sector.

How does Pursuit enhance pipeline generation?

By surfacing buying signals well in advance of RFPs, Pursuit allows sales teams to engage prospects earlier in the buying process, leading to increased pipeline generation and improved win rates.