Formly

Formly is a next-generation form builder designed to eliminate the friction of starting from a blank page. It solves a fundamental challenge that teams face daily: the gap between wanting to collect data and actually building a polished, high-converting form. Instead of wrestling with drag-and-drop interfaces from scratch, users can simply describe the outcome they want in natural language to an AI agent like Claude, ChatGPT, Cursor, Codex, or OpenClaw. The agent then drafts a complete form with the right questions, field types, and page flow tailored to the goal. Once generated, the form opens in a full visual editor where users can fine-tune every detail, from conditional logic to custom branding. Formly is built for product teams, HR departments, marketers, and developers who need to create everything from job application forms with resume uploads to customer feedback surveys and lead generation pages. It supports unlimited forms and submissions, offers GDPR-compliant hosting in Europe, and connects submissions directly to workflows via webhooks, APIs, and MCP. The core value proposition is simple: you no longer need to be a form expert to build forms that convert. You just need to know what outcome you want, and Formly handles the rest, from draft to deployment to analysis.

AI-Powered Form Generation from Chat

The standout feature of Formly is its ability to generate complete, production-ready forms from a simple chat conversation. After a one-time connection setup with your preferred AI agent (Claude, ChatGPT, Cursor, Codex, or OpenClaw), the entire workflow becomes conversational. You can say "Create a feedback survey for our beta users and publish it" or "Build a job application form with a resume upload," and the agent drafts the questions, selects appropriate field types, and structures the page flow. The form goes live in seconds with a shareable link, and you can even ask the agent to show you this week's responses or summarize the data. This feature transforms form creation from a manual design task into a strategic conversation about outcomes.

Full Visual Editor for Fine-Tuning

While AI generates the initial draft, Formly does not lock you into a template. Every generated form opens in a comprehensive visual editor that gives you complete control. You can drag and drop blocks to reorder fields, add multi-page flows to break long surveys into digestible steps, and implement conditional logic so that questions appear based on previous answers. The editor supports answer piping, which lets you personalize questions by referencing earlier responses, and provides a real-time preview so you see exactly what respondents will experience. Custom branding options let you match your company's look and feel, and you can embed the form on your own site, share a short link, or use a custom domain.

Comprehensive Field Types and Logic

Formly includes every block type you need to collect any kind of data. Beyond standard text inputs and dropdowns, it supports signatures for legal agreements, ratings for feedback, file uploads for resumes or documents, matrices for complex surveys, phone number fields, email inputs, and more. The conditional logic engine allows you to create personalized paths where each respondent sees only relevant questions. Combined with answer piping, you can greet users by name, reference their previous answers, and create a conversational flow that feels tailored to each individual. Multi-page forms further improve completion rates by breaking long forms into focused steps with clear progress indicators.

Data Management and Integration

Formly ensures that answers do not sit isolated in a dashboard. The platform provides robust analytics showing submission counts, completion rates, and aggregated response data. You can set up email notifications to alert your team of new submissions, and use webhooks to push every response to your CRM, database, or any service that accepts webhooks, the moment it arrives. For developers and power users, a REST API and MCP (Model Context Protocol) allow your AI agent to fetch and summarize responses programmatically. All data is hosted securely in Europe and GDPR compliant, with no cookies or tracking of form responses, ensuring your respondents' privacy is protected.

Screening Job Applicants at Scale

HR teams and hiring managers can use Formly to create comprehensive job application forms that include resume uploads, cover letters, skills assessments, and even signature fields for agreements. Instead of manually designing each field, they simply tell the AI agent "I need to screen 200 job applicants for a senior developer role," and Formly generates a multi-page form with the right questions and flow. Conditional logic can route applicants to different follow-up questions based on their experience level, and the file upload feature handles large resume files. Submissions are instantly piped to the ATS or CRM via webhook, and the team can ask the agent for a summary of applicants who meet specific criteria, dramatically reducing time-to-hire.

Collecting Customer Feedback and Product Insights

Product teams can deploy feedback surveys directly within their app or on their website using Formly's embed functionality. By describing the desired outcome, such as "I need to understand why users are churning after the free trial," the AI drafts a targeted survey with rating scales, open-ended questions, and conditional paths for different user segments. Analytics show completion rates and aggregate ratings, while answer piping personalizes follow-up questions based on initial responses. Webhooks send every piece of feedback to the product database or Slack channel in real time, enabling rapid iteration based on user input.

Generating and Qualifying Leads

Marketing teams can build high-converting lead generation forms that replace generic contact pages. By starting with a goal like "I need to qualify leads for our enterprise SaaS product," Formly creates a form with smart questions that segment prospects by company size, budget, and pain points. Conditional logic shows different pricing options based on answers, and multi-page flows keep the form from feeling overwhelming. Custom branding and custom domains ensure the form looks like a natural part of the company website. Every submission triggers an email notification to the sales team and a webhook to the CRM, so leads are followed up on instantly.

Event Registrations and Signups

Event organizers can create registration forms for webinars, conferences, or meetups in seconds. The AI agent can generate a form that collects attendee details, dietary preferences, session choices, and payment information if needed. Multi-page forms split the registration into logical steps: personal details, session selection, and confirmation. Signature fields can capture waivers or agreements, and file uploads allow attendees to submit headshots or presentation materials. After the event, the agent can summarize attendance numbers, session popularity, and feedback, all without manual data entry.

How does the AI agent generate a form from my description?

After a one-time setup where you connect Formly to your preferred AI agent (like Claude or ChatGPT), you simply type your goal into the chat. For example, "Create a feedback survey for our beta users." The agent analyzes your request, determines the best questions to ask, selects appropriate field types (ratings, text inputs, dropdowns), and structures the form into a logical flow with pages if needed. The form is then published live with a unique URL in seconds. You can immediately review the draft in the visual editor and make any changes before sharing it with respondents.

Can I use Formly with any AI assistant or only specific ones?

Formly is designed to work with a wide range of AI agents. It officially supports Claude, ChatGPT, Cursor, Codex, OpenClaw, and n8n. The setup process is the same for each: you connect Formly to your agent once, which takes about two minutes. After that, you can use any supported agent interchangeably to create, modify, and analyze forms. This flexibility means you can use the AI tool you are most comfortable with, whether that is a general-purpose chatbot or a code-focused assistant.

Is my data secure and compliant with privacy regulations?

Yes. Formly takes data privacy seriously. All form responses and user data are hosted on servers located in Europe, and the platform is fully GDPR compliant. Formly does not use cookies or track your form responses for any purpose. Your data stays yours, and you retain full control over how it is used and exported. For additional security, you can set up webhooks to pipe data directly to your own infrastructure, ensuring that sensitive information never lingers unnecessarily on third-party servers.

What happens if I need to change a form after it is published?

You have full control at all times. Every form, whether generated by AI or built from scratch, opens in Formly's visual editor. You can add or remove blocks, change field types, reorder questions, update conditional logic, modify branding, or add new pages, even after the form is live and collecting responses. Changes are reflected immediately for new respondents, and existing responses remain intact. This flexibility means you can iterate on your forms based on real-time feedback without disrupting data collection.

Formly offers a single, straightforward plan that includes unlimited forms and unlimited submissions. There are no tiered feature restrictions or hidden caps on usage. The plan allows you to cancel anytime, and there is no long-term commitment required. Specific pricing amounts are not publicly listed in the available content, but the emphasis is on simplicity and predictability: one plan, unlimited everything, cancel anytime. This approach removes the complexity of choosing between multiple tiers and ensures that teams can scale their form usage without worrying about hitting limits or unexpected overage charges.