Masset

Masset is the easiest AI-powered digital asset management platform designed to end content chaos for your entire organization. It gives marketing, sales, enablement, partner, and operations teams one unified, searchable home for every deck, one-pager, image, video, and document, ensuring everything is always on-brand and up to date. The core problem Masset solves is simple: your company has spent years building its story through decks, case studies, videos, and documents, but that content lives scattered across shared drives, Slack threads, email attachments, personal desktops, and old folders. Your team ends up retelling your story from memory, using outdated versions, while AI tools guess and generate generic, inaccurate content that sounds like everyone else. What makes Masset fundamentally different is how it integrates with AI. It plugs your approved content directly into the AI tools your team already uses, like ChatGPT, Claude, Copilot, and Cursor, so both people and AI pull the right, current content instead of guessing. Masset speaks MCP, the open language AI tools use to reach real content. Update a source file once, and it ripples everywhere: every tracked share, every board, every Slack answer, and every AI draft updates automatically. With unlimited seats, month-to-month flexibility, SOC 2 compliance, and a firm commitment to never training AI models on your data, Masset provides a secure, scalable home where your story lives, stays current, and can be found by everyone and everything that tells it.

Unified Library with Natural Language Search

Masset provides a single, centralized library where every deck, video, image, document, and file lives together. Instead of hunting through folders, you can ask for anything in plain English and get the right thing instantly. Natural language search understands what you mean, not just keywords, so finding the latest pricing deck or a specific case study takes seconds, not a scavenger hunt across multiple platforms.

MCP Server for AI Tools

Masset speaks MCP, the open protocol that AI tools use to access real, approved content. By connecting your Masset library directly to ChatGPT, Claude, Copilot, Cursor, and over 30 other AI tools, your AI drafts become grounded in your actual documents, not generic internet guesses. Every AI output cites your approved materials, eliminating story drift at machine speed and ensuring consistency across all AI-generated content.

Myca: AI Assistant in Slack and Teams

Myca is Masset's built-in AI assistant that lives inside Slack and Microsoft Teams. Your team can simply ask Myca for the latest pricing deck, a battle card, or a brand guide, and it delivers the current, approved version in seconds. No new tabs, no digging through folders, no guessing. Myca answers questions, shares files, and ensures everyone has the right content right when they need it, directly within the tools they already use every day.

Boards, Trackable Shares, and CRM Writeback

Masset enables you to organize content into Boards for easy sharing with specific teams, partners, or prospects. Every share generates a trackable link so you can see exactly what gets used, viewed, and downloaded. For sales and marketing teams, Masset integrates with CRM systems like HubSpot and Salesforce to write back engagement data automatically, giving you full visibility into how your content performs in the field and which assets drive results.

Version Control and Automatic Updates

Version control in Masset means you never have to worry about someone using an outdated file. Update a document once, and every instance of that file across your library, boards, shares, Slack answers, and AI drafts updates automatically. The version chase ends here. Every team member and every AI tool always pulls the most current, approved version, eliminating the risk of sharing stale or incorrect content.

Analytics and Built-in Training

Masset provides comprehensive analytics that show you exactly how your content is being used, which assets are most popular, and where engagement is highest. These insights help you refine your content strategy and focus on what works. Additionally, Masset includes built-in training features to help your team get up to speed quickly and ensure everyone knows how to find, share, and manage content effectively.

Sales Teams Closing Deals with Current Content

Sales representatives often scramble to find the latest pricing deck, case study, or battle card minutes before a prospect call. With Masset, a sales rep can ask Myca in Slack for the most recent pricing overview and receive the approved version instantly. They can share a trackable link with the prospect, and when a new version is uploaded, every shared link automatically updates. This eliminates the risk of presenting outdated information and ensures every prospect interaction reflects your current offer.

Marketing Teams Maintaining Brand Consistency

Marketing teams produce a constant stream of one-pagers, brand guides, messaging documents, and campaign assets. Without a central home, different team members may use conflicting versions, leading to brand drift. Masset provides a single source of truth where all approved marketing materials live. Natural language search lets anyone find the brand voice guide or the latest launch announcement in seconds. When messaging updates, a single edit propagates across all boards, shares, and AI drafts, keeping every piece of content on-brand and consistent.

AI-Powered Content Creation from Approved Materials

When your team uses AI tools like ChatGPT or Claude to draft one-pagers, emails, or proposals, those tools often generate generic content that sounds like every other company. By connecting Masset via the MCP server, your AI drafts are grounded in your actual approved documents. The AI reads your case studies, battle cards, and brand guides, then writes content that reflects your unique story, voice, and value proposition. This eliminates story drift and ensures AI outputs are accurate, on-brand, and citable.

Enablement and Partner Teams Scaling Knowledge Sharing

Enablement and partner teams need to distribute training materials, onboarding decks, and sales playbooks to large groups of internal and external stakeholders. Masset allows them to create Boards for specific initiatives, share trackable links, and monitor engagement. When a training document is updated, every partner with a shared link automatically sees the latest version. This scales knowledge sharing without the administrative burden of resending files or chasing down outdated copies.

How does Masset ensure my content is always up to date across all AI tools and team members?

Masset uses a centralized library with automatic version control. When you upload a new version of a document, every instance of that file across your library, boards, shared links, Slack answers from Myca, and AI drafts generated through the MCP server updates instantly. You fix it once, and it is fixed everywhere. There is no need to manually update individual links or resend files to your team.

Is my data secure, and do you train AI models on my content?

Masset takes data security seriously. The platform is SOC 2 compliant, which means it meets rigorous standards for data protection and security. Importantly, Masset has a firm policy to never train AI models on your data. Your content remains yours and is not used to improve any third-party AI models. This commitment ensures your proprietary information stays confidential and secure.

How does the MCP server work with AI tools like ChatGPT and Claude?

The MCP (Model Context Protocol) server is an open standard that allows AI tools to connect directly to your Masset library. When you or your team asks an AI tool like ChatGPT or Claude to draft content, the AI queries the MCP server to retrieve relevant, approved documents from your library. The AI then generates its response based on your actual content, not on generic internet knowledge. This ensures the output is accurate, on-brand, and cites your specific materials. Masset supports over 30 AI tools through this integration.

Can I control who sees and accesses specific content in Masset?

Yes, Masset includes granular permission controls. You can set permissions for individual files, folders, and Boards, ensuring that only authorized team members or external partners can view, edit, or share specific content. Every action is governed by your permissions, whether someone accesses content through the library, Myca in Slack, a shared link, or an AI tool via the MCP server. This gives you full control over your content's visibility and security.